Our data scientists explore data using sophisticated methods – to tease out hidden relationships & unlock competitive advantages. No matter the complexity of the analysis, the outputs are always translated into crisp actionable takeaways.
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Our Core Services
Analytics Consulting
- Scope identification & feasibility assessment
- Recommendation on algorithms, tools, & platforms
- Conducting POCs & providing analysis output formats / templates
Analytics As A Service
- Data review, exploratory analysis, & hypothesis testing
- Customized advanced analytics solutions
- Regular model maintenance activities (refreshes & enhancements)
- Professional presentations of outputs with accurate interpretation
Advanced Analytics
- Feature engineering, outlier & missing value treatment
- Correlation analysis and multicollinearity assessments
- AI/ML based modelling (supervised / unsupervised)
- Deployment & training
Common Use Cases
Predictive Modelling
Developing predictive machine-learning based models to predict business outcomes (sales, employee/customer churn, etc.)
Marketing Mix & Optimization
Measurement of marketing channel ROIs & spend optimization to maximize profits using regression / test-control based analyses
Key Driver Analysis
Identifying key drivers to business outcomes (e.g. sales) using sophisticated methods like Partial dependency plots (PDP), Shapley values etc.
Segmentation & Clustering
Grouping & scoring customers on the basis of behaviour – to identify key customer groups & deploy customer-centric marketing initiatives
Sentiment Analysis
Leveraging NLP algorithms to analyse customer feedback, tweets, news, & more